It was 1984 when Rock, one of the founders of Cut, Shampoo and Entertainment, better known as Dramatics NYC made his most important career move. Once an aspiring actor, he decided to bring his theatrical training into the salon industry. A place to have fun, look good, feel better, and be entertained by characters such as Elvis, Navy, Clover, and a host of others. New Yorkers loved the concept of allowing Dramatics NYC to flourish into 9 very entertaining hair salons. Realizing a dream is not an easy process, and without the support and encouragement of his right-hand gal, Rio, he would never have been able to achieve his vision.